On Tuesday, after the Poster Sessions, the participants are invited to visit the MASP (Art Museum of São Paulo)
MASP: A Cultural Icon in the Heart of São Paulo
Standing proudly on Avenida Paulista, the São Paulo Museum of Art (MASP) is not just a museum—it’s a symbol of modern architecture, artistic excellence, and democratic access to culture. Founded in 1947 and designed by the legendary architect Lina Bo Bardi, MASP is one of Brazil’s most important cultural institutions and a must-visit for anyone exploring São Paulo.
Why MASP is Unmissable
– The museum’s striking suspended structure, held up by four massive red pillars, creates an open space underneath—known as the “vão livre”—used for events, protests, and gatherings. This bold design makes MASP instantly recognizable.
– MASP houses one of the most significant European and Brazilian art collections in Latin America, featuring masterpieces by:
– Van Gogh, Renoir, and Cézanne (European art)
– Portinari, Di Cavalcanti, and Tarsila do Amaral (Brazilian modernism)
– A renowned selection of pre-Renaissance paintings, rare in the Southern Hemisphere.
– Unlike traditional museums, MASP displays many of its paintings on glass easels, following Lina Bo Bardi’s vision of making art feel more accessible and less elitist.
– The museum hosts rotating exhibitions of contemporary and classical art, photography, and social themes, ensuring there’s always something new to see.
– Below the main floor, the basement gallery often features provocative and experimental exhibitions, pushing artistic boundaries.
– Located on São Paulo’s most famous avenue, MASP is surrounded by:
– Paulista’s Sunday street fair (featuring crafts, food, and performances)
– Nearby cultural spots like Japan House and Itaú Cultural
MASP isn’t just a museum—it’s a living part of São Paulo’s identity, where art, architecture, and urban life collide. Whether you’re an art lover, architecture enthusiast, or just curious, MASP promises an unforgettable experience.
